Sky Bet extends English Football League sponsorship deal

17 November 2017

30 Comments

Sky Bet has actually extended its multi-million pound sponsorship handle the English Football League up until the summer of 2024.

The gambling operation is the heading sponsor for the Championship, League One and League Two football divisions.

It gets its logo on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will try to discourage issue gambling through messaging on t-shirts, which clubs will benefit through more money.

The offer, which is worth tens of countless pounds, has actually remained in location given that 2013.

Sky Bet stated it would be paying 20% more than it has done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year bet9ja's welcome offer one of the longest in professional sport, the company stated.

The Leeds-based operation, that includes websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the company.

The wagering industry has actually been under increasing examination from the government, and from the regulator, the yohaig code Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle gambling companies.

However, competition organisers, and the clubs themselves, are free to take sponsorship from betting companies.

The money from the Sky Bet deal will be divided among the 72 clubs in the English Football League, which covers the 3 divisions below the Premier League.

The chief executive of Sky Bet, Richard Flint told the BBC's Awaken to Money podcast that the English Football League utilized the earnings produced to assist them run their day-to-day operations.

He said: "Without sponsorship from the betting market there aren't a variety of sponsors ready to get associated with football."

However, there are fears that increasing numbers of young fans are being exposed to gambling adverts.

One of the findings of the BBC's yearly Price of Football study was that more young football fans bet on games than play the sport.

About 95% of TV ad breaks in live football matches function a minimum of one gambling advert, the BBC discovered in October.

In some matches, 40% of the adverts were for gambling.

Mr Flint informed the BBC that Sky Bet and the English Football League were actively promoting awareness about problem gaming as part of the "When the fun stops. Stop" project.

"From the play offs and including next season every t-shirt will have an accountable gaming message on the t-shirt sleeve and we're tying that into an accountable gaming campaign starting today, that includes a TV advert and border boards at EFL games," he said

The "When the enjoyable stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by some of bookmakers in action to public issues about gambling and gambling addiction.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a commitment to do more to promote more secure gambling, "the messaging requires to be far more explicit about the threat involved than what the gambling market currently proposes".

Reality Check: Just how much of a problem is problem gambling?

5 November 2017

23 October 2017