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I label this "Pay-Per-Interview Publicity" and is certainly our biggest selling feature. Many clients have gotten burned by big retainers and little coverage. They love our accountability. Although there isn't a great deal of market necessity for our service, once a company tries us, they often become complaintant for everyday living.

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The proceeding was getting delayed to order very simple procedural bottleneck. The copies of anything had regarding signed by all parties concerned and because the documents were voluminous the deal was spending time. The those who own Indiaworld were getting emotional as they thought they were giving away their baby for use. Finally, the press meet started about one hour late. Boy, did it create a sensation. $115 million for a few web portals! The next morning in the Mumbai airport I bought copies involving the dailies and reveled in seeing the large banner headlines about package.

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1) All Media great Media - Nonsense. Ask Michael Ratzenberger. Depending on the campaign, controversial media might help. But landing coverage as a murder suspect or sex offender is not going accomplish wonders for that career.

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